
According to recent Tourist Authority of Thailand (TAT) statistics, an average one-third of foreign tourists in Thailand visit Pattaya; in a typical November to March season Pattaya receives around a million visitors. Most of them are package tourists form Europe, Russia and the Middle East. Depending on their tastes, some visitors may find Pattaya lacking in culture, since much of the place seems designed to attract tourists interested in a prefabricated, western-style beach vacation with almost no ‘Thai’ ingredients. Hat Pattaya beach is also not that great (although it must have been at one time) and the town’s biggest businesses – water sports – have driven prices for food and accommodation beyond Bangkok levels, compared with many other Thai resort areas.
Still, it continues to attract a loyal following of Bangkok oil company expats, conventionalist and package tourists. Local authorities and travel suppliers have been trying to upgrade Pattaya’s image and clean the place up. Consequently the South Pattaya sex scene has diminished and families are returning.
Pattaya is acclaimed for its seafood, though it’s generally overpriced by national (but not international) standards. Pattaya’s lingering notoriety for sex tourism revolves around a collection of discos, outdoor bars and transvestite cabarets comprising its red-light district at the south end of the beach. That part of South Pattaya beach known as ‘the village’ attracts a large number of ka-toeys (Thai trnsvestities), who pose as hookers and ply their trade among the droves of sex tourists, as well as a prominent gay scene.
